What Does a Well Designed Wine Label Tell You?

There is a wide range in quality of wine labels. Some offer a simple informative graphic, while others are a work of art in their own right. What does this tell you? It's the same story you'll find in any retail industry: In essence, the packaging only tells you how much the winemaker was willing to spend on designing a label. This could indicate that a winemaker is investing in a quality product. Or, it can be an indication that someone is hoping a pretty picture will capture your attention. There is nothing wrong with choosing a wine based on its label: if you like the label, and feel good about buying the wine because of it, you'll likely enjoy your experience more. After all, this is supposed to be fun, and sorting through the myriad of wine options at your local wine shop is part of the experience.