What Does the Name of "Single Vineyard" Mean?

When a wine grower decides that a vineyard has special properties that sets it apart from the rest of their grapes, they can keep those grapes segregated to create a Single Vineyard wine. To help market that, they often create special names for those vineyards to include on the label. These names are chosen for many reasons: geographic features, special conditions, or just something creative. The name is not so important as the acknowledgement that the conditions in that vineyard are something the wine maker feels worth highlighting.